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As a photographer, your website is your first true point of contact for 90% of your customers. While they probably will find you on social media first, they will head to your website to get the information they need. Therefore, what you place on your website will speak volumes about your work, attention to detail, and past experiences.
Many photographers put a lot of focus on the design and creation of a website that reflects their creativity but then forget about the essentials their customers are actually looking for. Such as: is the website easy to navigate, is the info easy to find, and can they find your services in only one or two clicks?
This is one major reason why so many talented photographers end up with little to no bookings from their websites. They focus too much on the vanity side of things and forget about the essentials on the business side of their careers.
So, what exactly should you include?
Your contact page is the lifeline of your website. Without an effective contact page, your website will only be a gallery showcasing your work, with no discernible effect on your conversions or your profits and bookings.
The one mistake most photographers make regarding contact pages is putting too much where it’s not needed.
The key is to keep it plain, direct, and extremely simple. Include a form of contact such as your email address and/or your phone number, and have clear instructions and a call to action that your potential customers can follow. You can view an example of my contact page HERE.
Customer service is key to any successful business. So, if you want customers to remember you, you need always to be readily available when customers think of hiring you and reaching out because the chances are, they already have 3 to 5 photographers lined up, so you have to respond quickly when prompted. But that doesn’t mean you LITERALLY have to be there to respond. You just need to have a set workflow in place for what happens when they inquire. I use a CRM system called Dubsado that does all of this FOR ME.
Make your packages and offerings extremely easy to understand and describe them as if you’re describing them to a 5th grader to make sure everyone understands what they’re getting for their money.
Many talented photographers get their careers ended early because of a single claim or rebuttal that stains their reputation as a reliable photographer. To keep your photography business safe from this risk, here’s what to include in your contracts:
I hope you found this information useful. For more priceless photography tips and tricks, comment and subscribe to our blog for the latest content by a photographer for photographers.